Celebrity-Endorsed Luxury Watches in 2025

In 2025, the allure of luxury watches is more intertwined with celebrity culture than ever. High-profile endorsements and collaborations amplify the prestige and desirability of luxury timepieces, turning them into powerful status symbols and fashion statements.

Celebrities bring their unique style, influence, and sometimes personal input into watch design, creating buzzworthy models that often become instant classics. Whether on red carpets, in music videos, or social media posts, the watches worn by stars significantly impact consumer demand and trendsetting.

Here’s a deep dive into the hottest celebrity-endorsed luxury watches you can spot in 2025 — plus how these partnerships continue to shape the industry.

Why Celebrity Endorsements Matter in Luxury Watches

Visibility: Celebrities wear watches in high-profile settings, exposing the brand to millions.
Influence: Fans and collectors aspire to own the same timepieces as their idols.
Authenticity: Celebrities often embody the brand’s spirit, making endorsements more genuine.
Innovation: Collaborations sometimes lead to limited editions with unique designs or tech features.

Top Celebrity-Endorsed Luxury Watches in 2025

1. Rolex GMT-Master II “Green Dial” – Worn by Timothée Chalamet

Timothée Chalamet, known for his sophisticated yet edgy style, has been spotted wearing the Rolex GMT-Master II with an exclusive green dial version.

Why it’s hot: The green dial is a fresh take on Rolex’s classic GMT, representing versatility and a nod to environmental awareness.
Impact: Chalamet’s association has boosted demand among younger luxury buyers seeking modern elegance.

2. Patek Philippe Nautilus Ref. 5711 “Tiffany Blue” – Jay-Z

Jay-Z’s affinity for rare and iconic watches is well documented. His public appearances with the Patek Philippe Nautilus 5711 in Tiffany Blue have made this limited edition legendary.

Why it’s hot: Combines two luxury icons — Patek Philippe and Tiffany & Co. — with Jay-Z’s global star power.
Impact: The watch skyrocketed in value and desirability post-collaboration, driving market frenzy.

3. Audemars Piguet Royal Oak Offshore “LeBron James” Limited Edition

Basketball superstar LeBron James collaborated with Audemars Piguet to release a special Royal Oak Offshore edition.

Features: Custom colorways reflecting LeBron’s teams, a robust chronograph, and lightweight ceramic case.
Why it’s hot: Combines high performance and bold style, matching LeBron’s on- and off-court persona.
Impact: The watch appeals to sports fans and collectors seeking a statement piece.

4. TAG Heuer Carrera “Chris Hemsworth” Edition

Chris Hemsworth, known for his role as Thor and his stylish off-screen looks, partnered with TAG Heuer to launch a Carrera edition.

Design: Sleek stainless steel with a black dial and subtle red accents, inspired by Hemsworth’s rugged elegance.
Why it’s hot: The watch embodies adventure and masculinity, aligning with Hemsworth’s public image.
Impact: Attracted both movie buffs and watch enthusiasts, broadening TAG Heuer’s appeal.

5. Richard Mille RM 27-04 “Rafael Nadal”

Rafael Nadal’s long-standing partnership with Richard Mille continues with the RM 27-04, engineered for ultimate shock resistance.

Features: Ultra-lightweight, tourbillon movement, designed to withstand Nadal’s intense tennis matches.
Why it’s hot: Combines technical innovation with celebrity prestige.
Impact: Highly limited, this watch is a trophy for serious collectors and tennis fans alike.

6. Omega Speedmaster “Snoopy Award” – Endorsed by George Clooney

George Clooney, a longtime Omega ambassador, frequently showcases the Speedmaster “Snoopy Award” edition.

Why it’s hot: This watch celebrates NASA’s Snoopy Award given to Omega, and Clooney’s endorsement adds Hollywood glamour.
Impact: It boosts the Speedmaster’s iconic status and attracts movie fans and watch collectors.

7. Hublot Big Bang “Usain Bolt” Edition

Sprinter Usain Bolt’s collaboration with Hublot resulted in a dynamic Big Bang edition featuring bright yellow accents and lightweight materials.

Why it’s hot: The watch symbolizes speed, power, and vibrant energy.
Impact: Appeals to sports enthusiasts and Hublot’s younger audience.

8. Cartier Santos “Rami Malek” Limited Edition

Rami Malek’s stylish choice of the Cartier Santos has inspired a limited edition inspired by the actor’s sleek and modern aesthetic.

Features: Polished steel case with a unique dial texture and sapphire crystal back.
Why it’s hot: The watch merges classic Cartier elegance with contemporary flair.
Impact: The association has renewed interest in Santos as a versatile luxury sports watch.

9. Breitling Premier B01 Chronograph 42 “Brad Pitt”

Brad Pitt’s cool yet sophisticated vibe is captured in his endorsement of the Breitling Premier line, especially the B01 Chronograph 42.

Design: Vintage-inspired dial with modern chronograph functions.
Why it’s hot: It matches Pitt’s timeless style, appealing to both casual wearers and serious collectors.
Impact: Elevated Breitling’s profile among Hollywood and fashion circles.

10. Panerai Luminor Marina “Dwayne Johnson” Edition

Dwayne “The Rock” Johnson’s collaboration with Panerai brought forth a bold Luminor Marina edition with rugged styling and durability.

Features: Large, robust case with a tough leather strap and water resistance.
Why it’s hot: Reflects Johnson’s larger-than-life personality and active lifestyle.
Impact: Appeals to fans of strong, masculine design with luxury credentials.

How Celebrity Endorsements Shape Watch Trends

Trend Influence: Celebrity endorsements often set or accelerate trends, such as colored dials or hybrid smartwatches.
Brand Revitalization: Celebrities can help reinvigorate legacy models or bring attention to smaller brands.
Limited Editions: Many celebrity partnerships produce limited editions that become coveted collectibles.
Social Media Impact: With massive social followings, celebrities amplify watch visibility instantly.

Choosing a Celebrity-Endorsed Watch: What to Consider

Authenticity: Ensure the watch is an official collaboration or genuine model associated with the celebrity.
Style Match: Pick a watch that aligns with your personal style and the celebrity’s image.
Investment Potential: Some celebrity-endorsed watches appreciate faster due to demand.
Exclusivity: Limited editions often have restricted availability, adding rarity.

Conclusion

Celebrity-endorsed luxury watches in 2025 are more than just timekeeping instruments; they’re cultural icons that reflect personality, achievement, and aspiration. From Timothée Chalamet’s modern Rolex to Rafael Nadal’s high-tech Richard Mille, these partnerships continue to redefine what luxury watches mean in the contemporary era.

If you’re inspired by star power and want a watch that carries a story and status, exploring these celebrity-endorsed models is a smart move. Their blend of style, craftsmanship, and influence makes them standout choices for collectors and fashion lovers alike.